Skip to Content

Real Estate Data Analytics for Rental Property Owners

A Mini Model House Sitting on a Financial GraphAs a Warren rental property owner, you perceive well that effectively making informed decisions is key to your success. But, gathering accurate and up-to-date information can be stressful. In the past, real estate investing was based more on speculation and educated guesses than on evident data. If you’d rather lose the guesswork and minimize your risk, real estate data analytics is what you need to have. In this article, we will introduce you to the basics of real estate data analytics and demonstrate how you can employ it to make solid investment decisions that will increase your profits.

Defining Real Estate Data Analytics

Real estate data analytics collects, organizes, and analyzes rental real estate market data. This data can determine trends and patterns to support you in making informed decisions about your investment property. This analysis is commonly processed utilizing specialized software.

There are a lot of sources of data that you can employ for your real estate data analytics. The most accepted source is public records, which include information on rental properties sold or listed for rent in the past. Another data source is surveys, which can bring insights into renters’ preferences. Additionally, you can further put to use data from your own rental property to track trends over time.

As you collect your data, it is significant to organize it in a way that makes it trouble-free to analyze. One way to execute this is to create a spreadsheet with all relevant data points. This will allow you to swiftly sort and filter the data to find the information you are going after.

Types of Real Estate Data Analytics

If you have brought together your data, you will need to analyze it to extract useful information. There are a few different sorts of analyses that are regularly utilized in real estate data analytics:

  • Descriptive analytics: This analysis summarizes and describes your data. It can help figure out trends and patterns in the rental market.
  • Inferential analytics: This group of analysis goes one step further than descriptive analytics by making predictions founded on the data. To cite an instance, inferential analytics can be made use of to predict how changes in the rental market will affect your property’s value.
  • Predictive analytics: This type of analysis utilizes historical data to predict future events. Predictive analytics can foresee demand for rental properties in some areas or foretell how changes in the market will grow your business.
  • Prescriptive analytics: This form of analysis combines predictive and inferential analytics to make predictions and recommend procedures that should be taken to accomplish specific goals. As an illustration, prescriptive analytics can indicate and recommend pricing strategies for your rental property based on market trends.

Benefits of Real Estate Data Analytics for Property Owners

Now that you perceive and understand the basics of real estate data analytics let’s examine how you can utilize it to get better returns for your rental business. Here are several processes where you can take advantage of data analytics to make better decisions as regards to your single-family rental property:

  • Detect trends in the rental market: By studying data on rental prices and vacancy rates, you can distinguish trends in the market. This understanding can allow you to adjust your prices to maximize profits.
  • Make informed investment decisions: By the use of data analytics to research neighborhoods and compare properties, you can make informed decisions as to where to invest your money.
  • Reduce risk: By using data analytics to look into the risks linked with different properties, you can minimize your exposure to potential losses.
  • Make better marketing efforts: By analyzing data on the preferences of renters, you can better target your marketing efforts and attract more qualified leads.
  • Grow profits: By employing data analytics to make informed decisions concerning pricing, marketing, and investments, you can certainly improve your profits.

Real estate data analytics is an effective tool that can be used to increase your rental business. In addition, by going over your data, you can know areas that need improvement and make improvements to completely improve your rental income. Additionally, by taking data from surveys and public records, you can acquire clear insights into renters’ preferences and modify your property to entice them. A professional Warren property manager will have access to all the information we’ve gone over earlier, including the vital expertise to assess and use the data to your benefit.

If you’re still not taking advantage of real estate data analytics to inform your decisions about your rental property, now is the time to embark on this process. Take advantage of this great tool to set up your rental investment business for success.


Real Property Management Advantage habitually and regularly takes back real estate data and makes assessments aiming to offer our clients the best advice available. If you’d want to join the property investors who trust us with their portfolio, contact us online or call us at 248-554-1010.

We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.

The Neighborly Done Right Promise

The Neighborly Done Right Promise ® delivered by Real Property Management, a proud Neighborly company

When it comes to finding the right property manager for your investment property, you want to know that they stand behind their work and get the job done right – the first time. At Real Property Management we have the expertise, technology, and systems to manage your property the right way. We work hard to optimize your return on investment while preserving your asset and giving you peace of mind. Our highly trained and skilled team works hard so you can be sure your property's management will be Done Right.

Canada excluded. Services performed by independently owned and operated franchises.

See Full Details