Skip to Content

Harnessing the Seasonality of Rental Real Estate for Optimal Advantage

Happy real estate agent meeting a couple for a house showing and greeting them with a handshake.The seasonal variations in tenant behavior can offer a special benefit when investing in single-family rental properties in a particular area. Numerous factors, including the weather, school schedules, and holidays, can have an impact on these seasonal patterns. During the summer, families with children may be more likely to relocate. Concurrently, the inconvenience of moving during the holidays may make it less likely that tenants will move during the winter season.

Knowing these seasonal trends helps landlords and property owners anticipate changes in the market and get ready for tenant turnover. Families who are more likely to relocate may be accommodated, for instance, by offering shorter lease terms during the summer. Alternatively, in order to encourage tenants to remain put during the holiday season, they might extend lease terms during the winter.

Delineating the Seasons: Search and Move-In

Two distinct time periods comprise the seasonal cycle of searching and moving homes. Rental property searches typically begin in early January and reach their highest point from March to July, coinciding with an influx of potential tenants seeking new residences. During the subsequent moving period, there is a flurry of activity.

One may argue that during the warm months of May through September, when temperatures are at their highest, people are more likely to relocate. Due to a variety of changes in people’s lives and individual preferences, this is the height of the move-in and move-out season. Conversely, a constant stream of people relocate all year long, with most preferring to avoid the bitterly cold and snowy winter months.

Navigating the Tides: Seizing the Advantage

Communication between landlords and tenants is of utmost importance during the peak searching season, which typically transpires in the summer. Tenants are actively looking for new rental properties during this time; landlords can use this information to determine their tenants’ intentions. Landlords can ascertain whether their tenants intend to extend their lease or vacate by having frank and open discussions with them. To make sure their rental properties are always in high demand, landlords need to know this information.

Landlords who anticipate a tenant’s departure can better prepare for the impending turnover. This consists of organizing essential maintenance, conducting property evaluations, and developing appealing marketing materials. A seamless handover between occupants is ensured by these preparations.

Effective time management also requires an understanding of the rental market’s seasonality. Property managers can concentrate on office work, personal time, or other facets of their rental business during the slower winter months. By strategically planning their activities before the summer, they are able to thoroughly equip themselves for the hectic moving season, thereby optimizing their endeavors.

By capitalizing on the cyclical nature of the rental market, landlords discover a clever tactic that turns it into a customized blueprint for long-term success and operational efficiency.

It is essential to partner with a reputable property management company in order to safeguard your investment. To find out how we can help you protect and maintain your properties in Oak Park and the surrounding areas and ensure a stress-free season ahead, get in contact with Real Property Management Advantage right now. You can contact us online or at 248-554-1010.

We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.

The Neighborly Done Right Promise

The Neighborly Done Right Promise ® delivered by Real Property Management, a proud Neighborly company

When it comes to finding the right property manager for your investment property, you want to know that they stand behind their work and get the job done right – the first time. At Real Property Management we have the expertise, technology, and systems to manage your property the right way. We work hard to optimize your return on investment while preserving your asset and giving you peace of mind. Our highly trained and skilled team works hard so you can be sure your property's management will be Done Right.

Canada excluded. Services performed by independently owned and operated franchises.

See Full Details