In order to locate the ideal tenants, marketing is crucial for owners of rental properties. You’re losing out on a fantastic opportunity if you still haven’t used virtual tours! Providing prospective tenants with the opportunity to virtually explore your rental properties can serve as an effective means of acquainting them with the features of the establishment prior to their physical visit. We’ll go over the advantages of virtual tours for your rental property marketing and the reasons why you, as the owner, should utilize them in the paragraphs that follow.
Virtual Tour Basics
An electronic simulation of a rental property, known as a virtual tour, provides prospective tenants with the ability to virtually traverse the premises. As opposed to photographs, which present a restricted viewpoint of the property, virtual excursions offer an elaborate and all-encompassing analysis of every room. Virtual tours also provide potential tenants the chance to see how their furniture will fit into the house and estimate the size of the rooms and other spaces.
Numerous tenants prefer virtual tours of rental houses, according to recent research. According to the research compiled by Zumper, more than 70% of tenants said they would be open to renting an apartment without physically seeing it as long as they could take a 3D virtual tour of it first.
Types of Virtual Tours
Prospective tenants may examine your rental homes from anywhere without physically being there thanks to virtual tours, which offer an immersive experience. Before visiting the property, they will be able to comprehend the area and ascertain whether or not it meets their requirements. Three primary virtual tour formats are available: virtual reality tours 3D virtual tour, and 360-degree virtual tours.
1. 360-degree Virtual Tour: By combining multiple photographs into a single panoramic image, one can generate 360-degree virtual tours. These images provide prospective tenants with a comprehensive view of a room in a single panorama, enabling them to navigate by clicking and dragging. 360-degree virtual tours are a great choice for rental property owners who are new to using virtual tours because of how simple and affordable they are to create.
2. 3D Virtual Tour: For prospective tenants that want to navigate the property as if they were there in person, a three-dimensional (or “true”) virtual tour offers a more immersive experience than a 360-degree virtual tour. A rental home is photographed extensively, then compiled using specialized software to make these tours. 3D virtual tours are usually reserved for luxury rental properties due to the time and work involved in producing results that are up to par.
3. Virtual Reality Tour: Taking a property tour through virtual reality (VR) is the newest and most interesting method. Prospective tenants can virtually investigate every nook and cranny of the property by donning a VR headset and virtually walking through it as if they were physically present. While virtual reality tours were originally uncommon, they are increasingly more frequent as VR technology becomes more widely available.
The Benefits of Using Virtual Tours
Having reviewed the fundamentals of virtual tours, we can now examine the advantages of utilizing them in the marketing of your rental property.
• Convenience. The convenience factor is by far the biggest advantage of virtual tours. Prospective lessees have the convenience of touring your rental properties from the comfort of their offices or residences. Particularly advantageous is this service for international or out-of-state renters who need to schedule a visit to personally inspect the premises.
• 24/7 Availability. Virtual tours are accessible seven days a week, rain or shine. As a result, prospective occupants are able to schedule tours of your rental properties without having to accommodate your schedule.
• Increased Online Engagement. Increased engagement has also been demonstrated by virtual tours. The SEO, or online presence, of your rental property in search engines can be enhanced via virtual tours. Supplementing your property listing with a virtual tour is an excellent way to increase your search engine ranking and provide Google with fresh content.
How to Optimize Your Virtual Tours
Now that you are aware of the advantages of virtual tours, here are some pointers to assist you maximize their use:
• Quality Matters. Quality is everything when it comes to virtual tours; use high-quality images and videos, and limit the use of low-resolution or blurry photographs. Make sure your virtual tour content is of high quality so that prospective tenants can clearly see your rental properties.
• Include a Call to Action. After your virtual tour, include a call to action (CTA). Potential tenants are encouraged to take the next action, such as scheduling a showing or contacting you for more information, via a CTA, which can take the form of a statement or icon. Potential tenants are encouraged to take action and move closer to becoming actual tenants when a CTA is included.
With virtual tours, you can give prospective tenants a taste of your rental homes without requiring them to come in person. It is ideal to begin employing virtual tours in your rental property marketing right now if you haven’t already. Contact your local Real Property Management office today to learn more about incorporating virtual tours into your rental property marketing.
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